Digital Sakura
ClientKitKat
RoleArt Director/Experience Planner
Media360 Integrated
BackgroundIn Japan, people give KitKats to the high school students they know as a show of support for when they are about to take their University entrance exams.
InsightWhen you see a high-schooler studying hard on the train or in a cafe, you want to cheer them on, but it’s hard to approach a kid you don’t know. You can’t either just hand them a KitKat directly.
SolutionKit-Kat created an interactive experience where high-school students can enjoy a digital cherry blossom projecting messages of support from people all over Japan.
