CokeON Sober Racks
ClientThe Coca-Cola Company
RoleArt Director
MediaActivation
BackgroundMany people in Tokyo ride their bicycle home after a night out. But biking drunk is as dangerous and illegal as driving a car intoxicated.
InsightIf you still want to ride home after a few drinks, you first have to wait until the excess alcohol leaves your body.
SolutionLet’s stop drunk riders from taking their bicycle until they’ve sobered up.
Free bicycle parking racks for CokeOn users, where you must take a sobriety test to unlock your bike. If you are still drunk, go enjoy free Coca-Cola products in the Waiting Bar attached to the rack, using your CokeOn app.
