Home Trucks
ClientIKEA
RoleArt Director
MediaActivation
ProblemLong-distance truck drivers stay for days, sometimes weeks away from their home, living and sleeping inside their trucks.
InsightDrivers decorate the inside of their vehicle to give them a more personal, homey feel. But they never feel quite like a real home.
SolutionIkea will surprise long-distance drivers by decorating their trucks to look exactly like their own home.
Actual deco truck (or dekotora)
Ikea home truck
